The term itself originates from the DMA unit in the Genesis' VDP graphics processor's capability of "blasting" data to the latter and the DAC at high speeds, allowing for techniques used to great extent in Sonic games for the console, such as mid-frame palette swapping. The stiff competition between the two 16-bit consoles arguably stimulated both companies' stables of video game franchises, and also spawned some famous historical pieces of marketing the SNES was technically superior in every specification, with the exception of its clock rate, and Sega capitalized on this by advertising how the Genesis had a "faster" speed in its games, but in place of reciting this technical difference in commercials, Sega marketed it under the name of "Blast Processing". This subsequently gave way to one of the most notable video game rivalries in the industry's history, the fourth-generation "console wars" of Nintendo's SNES versus Sega's Genesis, which were symbolized to some degree by the image of Mario versus Sonic. For the first time since 1985, Nintendo was briefly overtaken as the leader in the console market. The game, which would eventually sell 15 million copies and become the best-selling Genesis game in its lifespan, is credited as single-handedly changing the course of the 16-bit generation of video game consoles and providing a legitimate alternative to Mario in the eyes of many consumers, as well as influencing the development of various 2D video games in the following years (many of which were centered on their own mascots). As a result, the Genesis outsold the Super Nintendo nearly two-to-one during the 1991 holiday season in North America. This was done as part of the console's notable advertisement campaign led by then-CEO and president of Sega's American division, Tom Kalinske, despite the wishes of the company's Japanese division. The game Sonic the Hedgehog was both a critical and commercial success, and greatly increased the popularity of the Sega Genesis in North America, especially when it replaced Altered Beast as the game bundled with the console. Sonic and his "console war" rival, Mario, as seen in Sonic's Brawl reveal trailer. The end result was the worldwide debut of the eponymous character Sonic the Hedgehog, whose game was released in Jin North America, 2 months ahead of the SNES's launch in the region. The screen scrolled as fast as it needed to keep up it was a very technically difficult process to create the game's graphics engine so that it could allow this speed without sacrificing graphical clarity. The original concept for an emphasis on speed was that most video games in the 1980s did not have save files, and thus players would often memorize level patterns and attempt to speed through them as fast as possible to make any real progress. The game placed an emphasis on horizontally-lengthy levels that could be navigated with a player-character that could run and roll through at a high velocity, with movements that were dictated by elements of momentum-based physics.
Sega made a conscious effort to directly compete against Nintendo's powerful brand with a reliance on a new mascot for both the console and the company itself, one that would help sell systems and broaden its market demographic, and thus began development of its own platformer in April 1990 (two months after the North American release of Super Mario Bros. 3 in Japan, a week before the Mega Drive's launch, and both the North American releases of Nintendo's own 16-bit system, the Super Famicom, renamed as the Super Nintendo Entertainment System, and one of its launch titles, Super Mario World, would be released in mid-1991. Nintendo's flagship Mario franchise was at the height of its worldwide commercial success, with the recent release of Super Mario Bros. It was renamed as the Sega Genesis for its North American release due to Sega's inability to secure legal rights to the Mega Drive name in the region.
seriesīy 1988, Sega had released its 16-bit successor to the Sega Master System, the Mega Drive, worldwide.
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